Partnerships and word-of-mouth have helped increase participation in the crowdsourcing trials from 30 to 15,000 farmers in just three years.
Using this information, Bioversity International provided 31 varieties of seeds that performed better than farmers’ hybrids. This success was passed through word-of-mouth to other farmers, and from 2012 to 2015, the number of farmers participating in the trials increased from 30 to 15,000. To broaden the base of crops away from rice and wheat, Bioversity International also introduced varieties of pigeon pea, mustard seed, and other crops. Several community seedbanks have also been established in India, providing a platform for women’s empowerment as a number of the seedbanks are entirely run by local women.